There’s also Chirpify, an in-stream commerce service on Instagram and Twitter. The social media site also drives 26 percent of referral traffic to company websites. Right now “20 percent of shoppers prefer to purchase products via Facebook than the brand’s website”- and that number is expected to climb.įacebook isn’t the only social platform where shoppers are turning to buy products. Seventeen percent of those sell products on the pages.įacebook fans are 79 percent more likely than a non-fan to purchase a product, and 74 percent of fans are more likely to recommend a company or product. Currently, one in three small businesses use Facebook, while there are over 42 million fan pages on Facebook. Through social media,” writes Samantha Murphy of Mashable. Here’s another example by Infographic.Shopping on social media may not be big right now, but by 2015, it’s expected to explode.Ī new infographic by Vocus reports that “ social commerce sales are expected to bring in $30 billion each year by 2015, with half of web sales to occur Millennials enjoy being presented with contradicting viewpoints, contrasting themes or relatable comparisons. This brings us to the next point- juxtaposition in your visual content is likely to appeal to a younger demographic. The use of real, tactile material used to represent data visualization is a “funny” or “interesting” bit of content. Sure it’s an infographic, but it’s not done in a conventional way. Consider this Instagram post by Venngage. What you can take from this tidbit of information is that by creating content that teaches something in a funny or interesting way, you have a much better chance of attracting more followers. On average, Instagram users prefer posts that cover topics such as Fashion (80%), Decoration (67%) and Culture (65%). Furthermore, the reason that a user will choose to follow a brand on Instagram is 62% because they love the brand, 54% in order to discover new things and 48% because they find the content interesting or funny. So the next question is how can you create infographics using online infographic software geared towards this age group? The trick is to ensure that the content you create touches on subject matter that interests this generation. This is the age group that is not bogged down by mortgages and children, and they are far more open-minded than the baby-boomer generation. Many businesses still consider Facebook the best option for social sharing, however the truth of the matter is that if you’re hoping to grasp the attention of a younger and more influential crowd, you need to be able to appeal to their interests.Ī study by Iconosquare indicated that 73% of the users on Instagram are between the ages of 15 and 35, and if a vast chunk of those users (those between the ages of 13 and 18) don’t even glance at Facebook, then there is a very large market being over-looked.Īnother thing to consider about millennials is that they generally have a very large disposable income. There is no doubt that it is crucial for growing businesses to integrate infographics and Instagram into their business strategy. Below is an example of and infographic design that depicts a simple statistic in an engaging format. Infographic.ly does a great job at targeting their visual content to a younger crowd. How can companies share data and statistics that are engaging but also informative? By leverating infographics. Millennials predominately share visual content because of how easy it is to relate to and digest. What is it about this young generation that makes it so complicated to get through to them? Well first of all, between the years of 20, most youth between the ages of 13 and 18 completely abandoned the use of Facebook, and adopted Instagram as their primary means of social sharing. One of the most common questions in marketing right now is that which addresses how companies can target millennials. The reason this is important to note, is because with the new advantages of Instagram, it is now easier to post slightly longer infographic designs on the tool. According to a study by AppSumo, the most popular forms of content are either list based articles or infographics. If you’re a marketer, then you realize the importance of finding the content creation and curation sweetspot. It has also opened the door for infographics for Instagram. For any company trying to maximize their social reach, this is great news since it eliminates the need to produce images that fit within limited parameters. It may be a seemingly small step for the image sharing tool, but it opens the door to a wide range of potential image types. Not too long ago Instagram released an update that allows users to move away from the square-framed restrictions of the platform, and post portrait and landscape images.
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